HELLO AND WELCOME!

I AM ELAINE MCFARLANE, THE CULTURE COLLABORATOR.

Name: The Culture Collaborator
Address: Castleknock, IE
Telephone: 0879883430

I am a Culture Consultant and I help businesses improve their culture challenges, resulting in higher productivity and profits, lower turnover and absenteeism, and a positive, high-performing workplace where both the business, and the team members thrive.

Companies with a positive workplace culture are 21% more profitable and grow their revenue 4 times faster.

38% of Irish employees are looking to change roles in the next 6 to 12 months.

Only 11% of workers in Ireland are engaged or enthusiastic about their work, ranking just 31st out of 38 European countries.

The 3rd largest reason for employees wanting to leave their current employer is due to poor workplace culture.

A positive or negative workplace culture is intrinsically linked to your customer's satisfaction.

A positive culture can lead to an increase in sales by 37%.

THE CULTURE COLLABORATOR

My Story

My Purpose is to create positive workplace cultures where your business results and the humans who go to work there every day genuinely THRIVE.

My Core Values below act as a compass for how I collaborate with my clients.

25 years experience in the people and culture space, with varying roles including Director level.
Several qualifications in the human capital arena and have attended: Trinity, National College of Ireland, and TU Dublin.
Worked in small, medium, and large sized company's, in Ireland and outside of Ireland
Background in Pharmaceutical, Legal, Construction, Engineering, Manufacturing, FMCG, and Retail.
Led businesses to the Top 10 Best Places to Work in Ireland, on many occasions. So, I have walked in your shoes!
Led businesses to have a 92% employee engagement rate/scores.

My Approach

I solve your culture challenges in 3 simple steps:

Step 1 - Discovery

I gather the data/do a culture audit on your current culture, this can involve a straightforward conversation with the leader or a deeper dive whereby observations, general or pulse employee surveys, one-to-ones, workshops, and customer reach-outs occur. This is your call.

Step 2 - Design

Once I have analysed the data, assessed your current culture, and identified areas for improvements I design custom-made Culture Action Plans that suit your business.

Step 3 - Guide & Follow Up

I guide you through the improvement process and provide quarterly follow-up calls, to ensure success for your business and your team members.

Culture challenges previous clients have experienced:

Low levels of Engagement, Trust, Connection, Team Spirit, and Accountability.
Lack of a compelling/strong EVP, increasing disengagement, difficulty attracting top talent and having a negative impact on employer branding.
Misalignment of Company purpose, values & behaviors.
Increase in turnover and absenteeism rates.
Poor Talent and Performance Management, and Learning & Development processes.
Communication gaps/issues.
Lack of Diversity, Inclusion, Belonging, and Equity.
Gaps in Recognition, Celebration, and Fun.
Wellbeing pressures.
Disjointed & low scores regarding Employee Experience.

Duration of projects:

This depends on the number of challenges, depth of analysis & size of your business.

In some previous projects, the duration has been as short as 3 days, or in others, I have worked with a client over a few weeks or even several months. I have worked with clients who prefer 1 day each month, for the full year.

So it can vary.

Below are some examples of previous project durations, they will give you extra insights into the process:

Previous client with a small-sized business had 3 culture challenges, employee pulse surveys and observations took place for the analysis, and I then designed Culture Action Plans for the 3 culture challenges. This was a 6-day project.
Previous client with a medium-sized business had 1 particular culture challenge that they themselves had identified. Conversations with the leader and HR took place for the analysis, and I then designed Culture Action Plans for this cultue challenge. This was a 3-day project.

Previous client with a medium-sized business, had 7 culture challenges, a general employee survey, 4 team workshops & customer reach outs took place for the analysis, and I then designed Culture Action Plans for all 7 culture challenges. This was a 17-day project.

FYI:
I work off a daily rate

Call me to chat further

My Clients

Established businesses where the culture has shifted due to a change in leadership or strategy, have gone through rapid growth or scale-up, effects of the Covid-19 pandemic, and the introduction of remote & hybrid working.
Businesses seeking to enhance their culture to attract and retain top talent, improve employee satisfaction, and foster innovation.
SME's aiming to build a positive workplace culture that aligns with their values and promotes employee engagement and increasing customer satisfaction.
Startups/Micro's who are proactive about establishing strong foundations for their culture from the outset, creating a workplace that supports growth and collaboration.
HR leaders who are new to the culture space. Or are restricted with time and resources.
A new manager leading a new team.
Embarking on an external employee engagement survey and unsure how to manage the process, or are under-resourced to manage the process.
Received results of a corporate or external employee engagement survey and unsure how to take action.
Nonprofits seeking to cultivate a positive and supportive culture to enhance team morale, alignment and effectiveness in pursuing their missions.

Success stories........

"We enlisted Elaine to design our professional development and talent management programs, along with providing Mentoring Learning Sessions for our Leadership Team, and creating EVP content for all 6 hotels. Elaine’s strategic and creative approach, from inception to execution, showcased her deep understanding of our needs and her ability to custom make solutions for our Industry. The programs have not only infused a new level of enthusiasm, but our talent pipeline has never been stronger. The response to these new initiatives has been so well received throughout our organisation and we are excited to see our future leaders come through the program. I highly recommend Elaine to any business looking to invest in their team's growth and success."

Natalie Smith

Group Head of People

FBD Hotels & Resorts